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The Going Green Guidebook
From conserving energy to energizing employees to be environmentally aware, the
PR News guidebook, Going Green, Case Studies in Outstanding Green Business Practices,
features one-of-a-kind case studies, viewpoints and communications tactics for
thriving by being green in all areas of business.
The Going Green Guidebook is available at www.pmnewsonline.com/store/13.html.
From the publishers of PR News and its sister brands min and CableFAX, the
Going Green guidebook includes a wide range of strategies for greening your
business.
The 200+ page guidebook includes profiles of blue chip companies, small organizations
and start-ups that have reinvented or reconfigured their businesses to be more
environmentally responsible. The guidebook is tailored to communications, marketing
and senior executives looking for a blueprint to communicate existing green
efforts or to get new initiatives off the ground.
Considering that 70% of Americans believe a green designation for a company
is just a “marketing tactic” yet most employees feel it’s
extremely important for their company to be environmentally progressive, this
Guidebook
distills the most elements of going green and smartly communicating your efforts
in the marketplace.
“
Most companies are in the early stages of going green and there’s no one-size-fits-all
solution to environmental responsibility,” says Diane Schwartz, vice
president and group publisher of PR News.
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